Simcha Island

CLIENT:

Industry:

Entertainment

Launching an adventure park. Creating a unique identity

About Simcha Island

Simcha Island is a multi-dimensional property spread across 30 acres catering to a vast spectrum. The river flowing through the property makes it an island and its unique feature. An adventure park, resort, diverse dining options, a huge range of party lawns and banquets provide a great backdrop for weekend outings, group fun, weddings, stay or even corporate requirements. Simcha Island has a little magic for many walks of life.

The Brief

To establish the brand identity, identify USPs, further create visual identities for all functional visitor facing sub areas. The client wanted that identity should convey the end benefit to target audience.

The Logo

The challenge was to create a property identity as well as many sub-identities in a manner that all the divisions have their own identity and reflect the essence of Simcha Island. Thus formed a vibrant colourful logo, depicting fun time with loved ones portraying the tagline of Simcha – ‘Happy Times Together’. The black dot-heads represent people, coming together at Simcha for fun times with their tribe. The sub-identities are inclusive of Torq, Jump HQ, Saga, Stories, Symphony, Yumcha etc.

Simcha Adventure

Simcha Adventure houses all the activities. The offering most sought after by visitors. We chose a sans-serif typeface, tones of blue, yellow and black, depicting energy, immense fun and freedom, which resonates with the feel of the space. Continuing the essence of Happy Times Together, the ‘dot-heads’ in the logo are all having fun which drives back the attention to the main logo of Simcha Island.

Battle-Field

Battle it out with you friends’ is the feel of the zone. The logo is inspired from the real battle field and imbibes the feelings of tension, courage and fun. The tiny trinkets in the talks of the ‘clashes’ on the ground, whereas, the rugged details on he font gives it a veteran feel.

Mumbo Jumbo

Mumbo Jumbo is a space for indoor & VR games. The logo depicts an interaction between the real and virtual worlds via the speech bubbles.

Jump HQ

Jump HQ or Jump headquarters is all about jumping and having fun! It is a trampoline park housing many activities. A major attraction, jumping dot heads also bolster the happy jumping together feeling.

Torq

Torq is a space for adrenaline rush. It offers various activities that require strength and speed and hence the logo has a very rugged feeling to it.

Champions Yard

Champions yard is a space for outdoor sports competitions and team activities. The logo is inspired from a shield and stars that champions get.

Hoppiness

Hoppiness is designed for kids and hence the logo depicts the very aspect. The softer colour palate of red, green and yellow has been used to symbolize cheerfulness and fun. We’ve incorporated dot heads similar to Simcha Island logo to divert attention to the main logo. However, the dots in Hoppiness are smaller, denoting kids doing different fun activities!

Bamboo Brook

Bamboo Brook is a serene open space near the brook flowing through the property. It houses bamboo canopies, machan, polyhause and greenhouse. It's a space to experience the tranquillity of nature and dive deep into it. The logo elements and their muted colour palette is, in fact, picked from the property elements.

Saga

Saga - a long story, comprising tonnes of emotions. This is what saga is for - a place to celebrate all your important milestones. Saga offers lawns for weddings and other such gatherings. To depict all these joyous emotions, we choose the colour red for the logo. The red in Saga is for new beginnings, and the elegant serif typeface adds to the magnificent feel of the vibrant Indian weddings.

Verve

Verve is an opulent fine dining restaurant. The word Verve means ‘spirit’. The space offers the foods that satisfy the soul, and that’s what the logo depicts. Its a line drawing logo with deep green as a primary colour that represents calm. Rose gold is used as the accent colour to add the fineness and compliment the zen feeling that R evident in the logo and space itself. The other elements of the logo depict cloud and spirits accompanied by the name written in a very clean font.

Food Foundry

Food foundry is a place for quick bites. The name Food foundry conveys the idea of freshly made eatables. The name itself is completely translated in the logo. The logo R a striking contrast between a hand-written font and a very rigid font, We’ve incorporated red and yellow-the food colours, pink to symbolise good health and white to depict purity. The ‘food’ written in logo, interestingly, houses a pan, a ladle and a container, out of which the food is pouring. This element translated the foundry part pictographically and while talking of the warmth that remains with you.

Meander

Meander is an open banquet space towards the riverside. The logo is the visual translation of the word ‘meander’ that cuts it into two halves. The hues of blues resembles the sky and land surrounded with serenity and peace, yellow sun depicts the bright and happy moments, and the birds depict open space. The font is flowy depicting the meander.

Earth Table

Earth Table is a banquet hall designed for conferences and celebrations. The colour palette of logo is inspired from the earthly elements. The grey stands for the rocks, green is the nature and yellow is inspired from the autumn, denoting change. The font is very fluidic. The logo and space harbours the vibes of changes that are extremely evident and important in life like the nature is to the Earth.

Stories

Stories nest rooms and banquets halls. A space designed for comfortable stays, coronate and personal events. The logo is blue and copper, and holds an elegant Moroccan-style floral design in the place of 'O'. The typeface is thin and compliments the overall design. The rich colours reflect the vibe of the space.

Symphony is a destination for weddings, receptions or family gathering. It stands beautiful beside the rivulet offering lawns and river-facing cottages. The logo of Symphony is pink with golden details in a handwritten font, Both the elements add a chic and young vibe to the logo that resonates with the space.

Yumcha

Yumcha is a flea market style food corner housed in a triangle space In the middle of Simcha Island. The name Yumcha is a melange of yummy and chaat. All the elements of Yumcha logo is hand-drawn from the text to the fork. It has a very warm feel to it that resonates with the freshly made food while spoon and fork depicts the 'eatery.' The colourful trinkets add to the flea market vibes while the colours divert back to the main Simcha Island logo.