At Pithampur plant, Larsen & Toubro produces steel components for a range of power transmission line towers. The plant is equipped with the latest CNC lines for fabrication of towers and eco-friendly systems for galvanisation of tower members.

While performing the heaviest of bends with the heavy-duty machines, everyone on the premises should remain safe. We designed a ‘Safety Campaign’ to spread the awareness about safety. For the majority of Hindi speaking employees, we communicated through the campaign thought – Suraksha Aapki, Kartavya Hamara. It was followed by a 3-D character named ‘Babbu’. As a reminder of safety, we designed installations of different messages with ‘Babbu’ and planted over the relevant passages in the premises.

Services:

Posters / BTL Activity / Venue Branding / Safety & Awareness Campaign / Infographics / Presentations / Billboards etc.