It all comes down to how the market perceives your company regarding branding. Your brand comes to life and demonstrates who you are as a company in your workspace, as opposed to your social media page, website, or product/service.
Whether we’re overhauling our branding more generally, re-modelling an existing workspace, or moving to a new location, environmental branding should be on the list of things to consider. It’s a highly effective way to make an organisation feel like they belong to a family and unify their work under a shared sense of purpose.
Some of the elements used in environmental branding comprise:
1. Identity & Graphics
2. Brand Elements
3. Furniture & Paint
4. Light Fixtures
5. Signage & Wayfinding
6. Material & Finishes
Environmental branding often enables you to judiciously use the area at your disposal and engage your audience more deeply. Here are some advantages of environmental branding for companies overall:
Builds Brand Awareness
You can create a branded environment by carefully placing brand elements, including wall graphics, furniture, fixtures, wayfinding / directional signage, wall logos/letters (3-dimensional lettering), and much more. This helps create an engaging, captivating experience and successfully spreads your business’s message to all consumers.
Tells the Company’s Story
The impact of your company’s story increases when it is visually presented. As new employees will better understand organisational culture, environmental branding is a fantastic approach to express your company’s story. Additionally, it clarifies your operations to visitors and educates new team members about your company’s development activities.
Strong Marketing Tool
You’ll need a potent means of conveying your vision if you’re launching a new marketing campaign or rebranding. Your brand can be defined, distinguished, and reputation improved by integrating your business strategy with your workplace.
Nourishes Corporate Culture
Environmental branding is a fantastic method to express the culture of your business. This is an essential factor to consider when you need to hire new employees and integrate them into that culture. Environmental branding is another tool you may use to establish your company culture with current staff members.
Makes the Office Design Coherent
Adopting environmental branding can benefit your design consultant or office fit-out specialist’s creation of a more aesthetically pleasing workplace. You may get a clear foundation for alignment by designing around your business’s brand. Your company’s existing brand colours may be crucial when deciding on an appropriate shade strategy for the workplace.
As a result, environmental branding enables consumers to relate to a brand personally. Anyone entering your space will be given another opportunity to interact with your brand, which can potentially have a tremendous effect on them.
Don’t hesitate to contact us at 081208-67777 if you want further information on the subject.
